A NEW COMMUNICATION ERA FOR BEAUTY

As an essential part of the fast-changing, disruptive and global world and society, the Beauty Industry is also undergoing a change, in the use of technology tools, especially when communicating to the consumer.

New communication channels such as Youtube, Podcasts, Blogs, publications on Instagram, Tik-Tok,  and other massive social media platforms, and new skin analysis omni-platform user interface tools, are some examples of the new tools used by the scientist, the industry and beauty professionals, to assist consumers in choosing the most suitable and personalized solutions for their daily routine, in terms of product sensoriality, efficacy and sustainability.